🎙 Episode 45: Bandwagon Selling, Broker Confidence, and Leading With Enough
Hosted by Jonathon Haddad, AIME’s Chairman & CEO, and Tommy Golightly, AIME’s Marketing Manager
🔥 Broker Buzz
- Using projected rental income on FHA duplex purchases and how lease agreements impact qualification.
- Handling name changes before closing and when an AKA can solve identification issues.
- Why adjustable rate mortgages are pricing higher than fixed rates and how banks and credit unions approach ARMs differently.
💡 Sales Pitch Training | The Power of the Bandwagon
Jonathon breaks down one of the most underutilized sales strategies in the broker space: bandwagon selling. Learn how to build trust without bragging, shift clients from emotion to logic, and guide decision making by showing clients what others like them are doing.
Jonathon also introduces reverse bandwagon techniques to diffuse aggressive conversations, reestablish authority, and confidently lead clients who come in hot armed with half answers from the internet.
📖 Story Time | Looking Into the Right Glass
Closing out the episode, Jonathon shares a deeply personal reflection on success, fulfillment, and shifting from comparison to purpose. Drawing from his upbringing and early career, he challenges brokers to stop chasing more and start making sure others have enough.
It’s a powerful reminder that real success comes from perspective, generosity, and leading with intention both in business and in life.
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